What They Say
“FABULA LIVING has established itself as an international design company deeply rooted in traditional techniques, craftsmanship, uncompromising quality and Danish design. We aim to tell stories with our hand made contemporary rugs blending a strong Scandinavian style with the ancient techniques of weaving. It is this behind the scenes creative process that makes the designs stand out.
FABULA LIVING is much more than modern interior design. The careful selection of wool, linen, cotton and other raw materials and shades of colour, the passion and patience, the thickness and the details are present like invisible threads in all our rugs.
The 2019 designs continue to build on the passion to enrich homes with the very best craftsmanship, materials and pared down Scandinavian aesthetic. The tribute to nature is gaining momentum with pure natural coloured wool, and several designs in green shades. Tones like marble and oriental red inspired by gemstones bring a touch of the magical and sumptuous luxury into our collection.”
Products We Love
Do you have a special place in your home, a cosy corner, some place, no matter how small, you like to go to sit and contemplate, to rest and relax, whether with loved ones or alone? The Swedes call it their myshørnan - a comfort zone.
Our comfort zones are essential to our pursuit of greatness, where we can calm our nerves, or maybe reboot our drive. For some it might be as simple as being seated at the kitchen table, while the afternoon sun streams across the room and warms the backs of our hands, as we sit and write. For others it is the windowless room, the den, filled with velvet cushions a large screen and sumptuous seating, a cinema room we can curl up in, a safe haven, keeping the outside world out. Or perhaps it is the calming influence of a home spa, a beautiful bathroom where the sweet aroma of a burning candle has the power to transport us to a far off place, where we allow ourselves to relax and simply be ourselves.
Zoning is perhaps one of the greatest tricks of professional design but also one of the hardest things to do, successfully. For some happy coincidences can occur, without effort, or anything contrived. For others the effort and frustration of trying to replicate the pages of a glossy magazine often has the unfortunate result of crowding spaces, and to replicate, well, most people simply cannot.
A word from the wise, or at the very least, those who understand professional design. Introduce a rug.
FABULA, perhaps unlike most rug manufacturers out there, creates rugs for all zones in suitable, well thought out sizes. Even outdoors. You don’t need to be a designer, or even consult one, to use these rugs effectively. Be it an entrance, where VERONICA brings a refined pattern and instant feel of style and welcome. Or perhaps HELGA, adding a touch of sophisticated entryway design. For work spaces, GIMLE brings a sense of warmth underfoot on those cold afternoons when working from home, or for dining delights ULMUS is as natural as it gets, a strong, easy to care for and beautiful rug.
Your cosy myshornan can even extend to outdoors. The Hugin rug can transform a balcony or terrace to a cosy outdoor living room. As can Munin, an uncompromising approach to craftsmanship meeting the highest standards of durability and aesthetics.
Wherever you choose to ‘zone’, define the activity (or lack of), look for a rug and build your zone around it. Trust us. It works.
JOURNAL: “Zoning Pleasures” (coming soon)